Which?
Get Answers
How we made a heritage brand relevant again
We created the ‘Get Answers’ platform to position Which? at the heart of real, helpful and accessible solutions to life’s genuine day-to-day questions.
Clever targeting and bespoke creative means our campaign is there when and where people really need them.
Close collaboration with in-house team means we’ve created more than 1,000 assets in the past two years.
+35%
increase in brand search when campaign is live
+34%
increase in homepage engagement post campaign launch
+10%
increase in perception by consumers of Which? as a modern brand