Which?

Get Answers

How we made a heritage brand relevant again

We created the ‘Get Answers’ platform to position Which? at the heart of real, helpful and accessible solutions to life’s genuine day-to-day questions.

Clever targeting and bespoke creative means our campaign is there when and where people really need them.

Close collaboration with in-house team means we’ve created more than 1,000 assets in the past two years.

+35%

increase in brand search when campaign is live

+34%

increase in homepage engagement post campaign launch

+10%

increase in perception by consumers of Which? as a modern brand

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The Unheard Third

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Hiscox