The Unheard Third

How we encouraged young people to vote by creating a new political party

We aimed to change the shocking statistic that 33% of registered voters don’t vote in the General Election by creating The Unheard Third, a party that doesn’t want you to join them.

Working on behalf of Voting Counts ahead of the 2024 UK General Election, our campaign included a series of outdoor ads and social posts that shared the party’s manifesto, and urged voters to avoid becoming a member.