How we turned content into commercial advantage

When it comes to insurance, Hiscox wanted to portray itself as an accessible brand that appeals to every small business owner.

So we came up with ‘Skip the Bull’, an unskippable campaign that used the classic Hiscox wit to help small businesses understand tricky insurance terms. And we complemented the films with an ‘Unskippable Minute’ content series, where successful business owners revealed their biggest career lessons in less than 60-seconds.