Bold Discoveries

How we activated a new partnership to help Trivento become the UK’s #1 malbec

We positioned Trivento as a bold wine brand for those with a bold adventurous spirit in a TV and digital ad campaign that showed real people chasing their own personal goals.

We launched a search for the UK’s Real Life Bold Discoveries, and turned the winning stories into engaging content, including a series of sponsorship idents on The Discovery Channel.