Arlo
Pro 3 Launch
How we lit up Goodwood to highlight a clever product benefit
Arlo wanted to showcase the power of its new Pro 3 Floodlight Cameras in an innovative way, so we took to Goodwood Racecourse after hours for a unique test drive.
We partnered with Jamie Chadwick, one of Britain’s leading young drivers, to tackle a 3.8km drive that would otherwise be in total darkness if it wasn’t for the versatility, brightness and motion detection speeds of the Arlo Pro 3.
The Pro 3 Floodlight proved to be one of Arlo’s most successful product launches
The collaboration generated coverage from industry press such as Verge magazine and the alternative F1 podcast