Which?

#CallitOut

How we used social and clever VFX to fight for consumer rights

We worked with Which? In house team to put a stop to sneaky mid-contract price rises by mobile and broadband providers.

We used clever VFX to take over the biggest phone we know - the Walkie Talkie Building - to encourage consumers to call out the practice.

We worked quickly and built momentum fast, going viral on minimal budget.

+7.4M

overall online impressions

2m+

Instagram views in the first 48 hours alone

+100k

petition signatures and coverage on the BBC

Ofcom

pledged to ban mid-contract price rises the following month

“We needed to do something loud and unmissable to ramp up pressure and get this to stop. It’s great to see Brave Spark’s work has got so many involved and taken action.”

Kat Chinnock, Head of Brand, Which?

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