Which?
#CallitOut
How we used social and clever VFX to fight for consumer rights
We worked with Which? In house team to put a stop to sneaky mid-contract price rises by mobile and broadband providers.
We used clever VFX to take over the biggest phone we know - the Walkie Talkie Building - to encourage consumers to call out the practice.
We worked quickly and built momentum fast, going viral on minimal budget.
+7.4M
overall online impressions
2m+
Instagram views in the first 48 hours alone
+100k
petition signatures and coverage on the BBC
Ofcom
pledged to ban mid-contract price rises the following month