Leeds Building Society

It’s Better To Belong

How we helped Leeds Building Society customers feel like they belong through a brand refresh.

We developed a new brand platform for Leeds Building Society that puts the brand and its values at the heart of communities.

‘It’s Better to Belong’ captures the spirit of LBS customers, showcasing heartwarming, wholesome scenarios that represents a modern, communal Britain.. With work across film, social, radio, press and OOH, the campaign exhibits how belonging to LBS isn’t just good for your savings, it’s good for others in society too.

This new brand platform captures our mission to help members support one another through our mutual ethos, with our member’s savings funding the homes of our mortgage holders. This mutuality is perfectly captured in the campaign.

Nikki Dixon, Director of Brand & Marketing, Leeds Building Society

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