'Awareness Campaign'


Client:

WorldRemit

Channel:

Digital

Director:

At the beginning of 2020, we partnered with World Remit on their video-led digital brand campaign to drive greater awareness and consideration of what they do and how they do it. Between receiving the campaign brief and responding, the UK went into lockdown providing a whole new dimension to the creative brief with the inability to do a normal production shoot.

The challenge

To deliver the key message in a relevant and meaningful way using the stories of lockdown; finding a way to demonstrate in action that WorldRemit is a money transfer service that allows people to be there for their family, in a way that is both convenient and value for money. Find the stories and go beyond the current situation to create evergreen content that would feel as relevant now as it would post lockdown.

Due to COVID-19 WorldRemit saw an increase in people sending money to friends and family. Their main objective was to continue to support new and existing customers by sending money home to support their family and friends in such uncertain times.

The Thought

Using an intricate series of video calls, instant messaging and the WorldRemit app, our creative vision was to tell an intimate story of a family coming together, despite being 5000 miles apart.

The Idea

To achieve this we needed to film all shots through smartphones, of various families coming together. From one family working together to cook a surprise meal for their mother to another centred around a brother supporting his sister in a time of need.

The real creative challenge was to direct and capture all footage remotely, from the comfort of our cast, director and production crews houses. This entailed remote casting auditions, rehearsals and shoots via video conference calls and instant messaging as well as some creative license when it came to props and wardrobe.

In parallel, we also built a bespoke animation of our hero characters desktop screen including all messaging interfaces which became a critical component used throughout all films as a holding device for the story, from start to end.

To complement the brand consideration films, we also created a series of direct response awareness YouTube adverts using a combination of text, stock footage and existing brand assets. Using different angles of the WorldRemit app in use with punchy and fast-paced supers, we were able to succinctly raise awareness of WorldRemit globally.

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UK & Europe

Brave Spark, 14 Dufferin Street, London, EC1Y 8PD

+44 (0)207 490 7740


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