MS Society


Client:

MS Society

Channel:

Director:

Multiple Sclerosis is a condition that affects over 100,000 in the UK and sufferers live with it everyday as a lifelong condition. While currently there is no cure for MS, the incredibly talented and dedicated people at MS Society are doing everything they can to make the lives of people who have it as manageable as possible whilst also investing in innovative research to combat it.

The Thought

MS is no laughing matter, but sometimes laughter is a good treatment. And the team at the MS Society wanted to give back to their wonderful donors with a belly full of it.

This brief was to remind the viewers that everyone is welcome to get involved to fight this condition. There is no audition needed.

The Idea

Working with comedy directors Dario & Dom, we took over the Clapham Grand with a few other familiar faces who are no strangers to an audition.

We were joined by A-listers such as Kit Harrington, Ainsley Harriott and Andy Serkis who gave it their all in front of our panel of judges with the hope of gaining a place on the MS Society roster….

….unfortunately, they were wasting their time. There’s no need to audition to be part of this cause.

The Result

The result is a funny and heartwarming film that sees big screen stars taken down a peg or two.

At the time of writing this, 2 days after it’s release it is by far the most viewed video on MS Society’s instagram with over 300,000 views. It has been featured on BBC Morning Live, the Daily Mirror, the Express, The Scottish Sun, The Courier, Fife Today, Colchester Gazette, The Yorkshire Post, the Northern Echo as well being mentioned on a handful of radio stations.

We were honoured to be part of making this film and hope it continues to help raise money for a fantastic charity with a big heart.

[If you want to show your support, you can do so here, no matter how big or small: https://www.mssociety.org.uk/get-involved/donate.] (If you want to show your support, you can do so here, no matter how big or small: https://www.mssociety.org.uk/get-involved/donate.)

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Brave Spark, 14 Dufferin Street, London, EC1Y 8PD

+44 (0)207 490 7740


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