Monarch approached Brave Spark to create a Print and OOH campaign to shout about the launch of their new fleet of aircraft; the BOEING 737Max.

Working with our brilliant team of in-house creatives, our objective was to draw people’s attention to the launch; whilst making clear the key features of the new aircraft;

- Increased cabin space

- Increased light

- More fuel efficient

- Less noise

In order to produce something that addressed each of our client’s objectives, we developed multiple designs that could be tailored for use across various formats.

The end result was a series of informative Print and OOH ads; clearly demonstrating Monarch’s brand identity and the aircraft's key features throughout.

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Brave Spark, 14 Dufferin Street, London, EC1Y 8PD

+44 (0)207 490 7740

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