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Brave Spark and Heinz join forces to help parents wean their little ones.

Inspired by Vine sensation, Zach King, we brought Heinz a series of 12 short films for their social channels.

Why Zach? Fans of his camera trickery, we too wanted to push the limits in a series about baby food, amazing and compelling our parents with something unexpected and a little different.

Through the intricate use of VFX, in-camera effects and clever editing, we were able to pull-off some amazing visually captivating scenes, all developed expertly by our in-house Post and Development teams.

This definitely tested our team to the limit – combining in-camera trickery, green screen and rotoscoping, but we were definitely chuffed with the results.

Baby food, bland? No chance.

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UK & Europe

Brave Spark, 14 Dufferin Street, London, EC1Y 8PD

+44 (0)207 490 7740

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