The Challenge

Brave Spark were tasked with creating a 20' TVC for Fisher-Price to launch their new toy range 'Linkimals'. The advert needed to be product focussed and highlight the key features of the toy that utilised latest technology. The overarching goal was to drive product sales' while staying true to Fisher-Price values in the core message.

The Idea

We wanted to create a single-minded advert aimed at parents, that would quite simply highlight the key benefits and features of the Linkimals range. We intended to keep the style as authentic and candid as possible, as the main focus was product over a narrative, not to detract from the core message.

The 20" TVC sequentially showed the full range of products, as our hero child would demonstrate and activate each of the key features on the toys. Close up shots showed the interaction and delight between child and parent, creating an emotional connection.

The Result

The advert was aired across mainstream and targeted channels from October 2019 for Autumn /Winter, driving sales running up to the gifting/Christmas period. Following the success of the UK airtime, the usage for the TVC was extended to European territories.

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UK & Europe

Brave Spark, 14 Dufferin Street, London, EC1Y 8PD

+44 (0)207 490 7740

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