Open Futures


Client:

Finastra

Channel:

Digital

Director:

Patrick Killingbeck

The Challenge

To demonstrate how Open Finance is impacting lives all over the world, unlocking the potential of people and businesses globally. To do this, Finastra wanted to showcase a series of untold human-led stories to accentuate how technology, innovation and collaboration are helping people all around the world to thrive, looking beyond the technicalities of Finastra’s software.

Brave Spark loves nothing more than telling authentic and meaningful stories, and this was a perfect opportunity to explore some of the incredible ways in which Finastra had touched the lives of people globally.

The Idea

We selected five global locations, to tell five unforgettable stories, through five cinematic docu-style films. It was important for Brave Spark to work closely with Finastra to first understand the intricacies of the software itself. In doing so, it meant that the creative minds at Brave Spark had to collaborate in perfect synergy with the technical minds at Finastra to tell these stories accurately and imaginatively.

After lots of research, the film narratives were defined in collaboration with the Finastra team and the journey to uncover each story began. Brave Spark embarked on a journey across Vietnam, India, America, France and Switzerland, landing back in London for the final film.

Each film is around 2 minutes with a series of cutdowns to complement each, alongside a dynamic intro trailer to the series. Brave Spark also designed and built a stories content hub to showcase the films, allowing people to easily navigate and explore each further.

The beauty of each distinctive story is realised through its inspiring characters, rich colours and epic global settings, perfectly augmented by Finastra’s original mission: to tell human-led tales made possible by Open Finance.

The Result

Metrics have shown digital performance above industry averages, with a 60% VTR across all films only a few weeks after the campaign launched. Marisol Blest, Senior Global Brand and Corporate Marketing Manager at Finastra said:

"The production of the film series from start to finish was delivered in the spirit of true collaboration with the Brave Spark team. We worked together to uncover the most impactful stories about Finastra’s impact across the world. We are incredibly proud at Finastra of the human-led stories we’ve created together with Brave Spark. They are not only beautifully shot but an important reminder about the possibilities Open Finance unlocks and enables people and businesses across the world."

Discover more of Finastra’s Open Futures stories - [https://www.finastra.com/openfutures] (https://www.finastra.com/openfutures)

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Brave Spark, 14 Dufferin Street, London, EC1Y 8PD

+44 (0)207 490 7740


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