Get Ready To Win


Client:

Buzz Bingo

Channel:

Director:

The challenge

Britain's biggest bingo club, Buzz Bingo, were looking for a playful and bold way to build excitement within its growing online community for this year's Christmas Spinner. With the festive season just around the corner, it was time to get the ball rolling!

Buzz are more than just Bingo, formerly operating as Gala Bingo, they rebranded in September 2018. With a dedicated digital offering of slots and spin games, it’s hard not to get excited!

Leading the creative, The Gate partnered with Brave Spark to produce a distinctive campaign that would reignite the nation's winning spirit this Christmas.

The Thought

In light of the global pandemic, the campaign's focus was not only on promoting Buzz’s new online Christmas Spinner game but to get the nation shouting with excitement and let them know everyone’s a winner with Buzz Bingo!

Keen to show the spirit of the club while matching the brands bold personality, the aim was to get the British public in the mood for a good time with a cheeky glimpse into the private moments where people are practising their best #WinFace.

The Idea

What’s a winface? You know, that face you pull out of complete and utter joy! Capturing these intimate minutes of excitement as our two bingo buddies practice their celebrations in anticipation of winning big on the game. The 8 week campaign across TV, Radio and Social Media, brings a little fun to a mundane day and provides the spark that everyone's a winner.

‘Get Ready To Win’ encourages online players to get practising their celebrations considering the volume of prizes up for grabs and sharing their #winface with the buzz community, as it announces £1 million worth of prizes can be won throughout the festive season as part of its Christmas Giveaway game.

The Result

Harry Lang, marketing director, Buzz Bingo, said: "We’re really excited to be launching this wonderfully fun and light-hearted campaign. As the ‘Christmas Spinner’ game is free to play and our players can get involved every day, we wanted to encourage our customers to ‘Get Ready to Win’ by practicing their ‘Win Face’. The ad really brings to life the anticipation of winning and excitement of playing at Buzz Bingo.”

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UK & Europe

Brave Spark, 14 Dufferin Street, London, EC1Y 8PD

+44 (0)207 490 7740


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